Discover What Truly Drives You—Your Passion Awaits!

Your Passion Awaits.

Shannon’s January update

I was recently on a road trip for work, driving along in the sunshine and beautiful scenery, and since I didn’t have my kiddos in the car, I was listening to something I chose—my favorite podcast, “How I Built This.”

I love this podcast for a lot of reasons, but the biggest takeaway I always have is the unwavering passion the founders have for their idea. Even when no one believes in them, or everything is failing, or there doesn’t seem to be a path forward, they figure out a way because of the PASSION they have. This has really hit home for me lately. I have reflected back on all of the things I have set out to accomplish over the last 20 years, and by far, the most successes I have had are when I had the most passion. When I’ve really tried to bring something into the world with my whole heart and belief that people out there NEED it. I’ve followed really incredible business advice down a lot of paths that just didn’t light my fire—they didn’t give me something to keep me up at night to fight for. They may have worked for someone else, just not for me.

It’s taken me almost a whole month to figure out what my “word” for this year is going to be. I’ve tried on a bunch—authentic, mindful, focus, yes, sleep, powerful, love—but all of those seemed a little off, like they’re not quite right for this moment I’m in. And after that podcast, I’m going to go all in with “passion.” Say YES to the things I’m passionate about that fuel my soul and say NO to the things that take away from passion!

I know it’s a little late for setting New Year’s Resolutions or 2025 goals, but think long and hard about what you are truly passionate about. What have you always wanted to do that you’ve never done? Where does your amazing energy deserve to be in your life pursuits? Where are you just going through the motions? What do you NOT want to do any longer? Try to use your passion to drive your decisions. Use your passion for change. Use your passion to live your best life.

I promise that when I work with you or have the pleasure to spend time with you, it will be because I want to—because I am passionate about what I am doing with you. It really brings a smile to my face to think about what lies ahead this year. It feels good in my soul. And that, in turn, lights my passion all over again!

Quote of the Month

“Your passion is waiting for your courage to catch up.” – Isabelle Lafleche

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